VALUE FOR YOUR BRAND

What all the success has proven is that The Future Project is a winner for the Nigerian market across segments – giving many advantages to any brand/organisation that associates with it.

The fact is, all the components that compel brands to partner with any platform can be found in this event – it has an enviable profile, it attracts the young and the old, it has huge media support, it has a serious purpose and makes serious impact, it has proven its sustainability, it has consistently attracted government and corporate support, and it is wildly popular. This is one event a brand would sponsor and no one would see any faults with it – it is a faultless brand building vehicle.

These are the specific breakdown of value your brand gets from partnering with us:

1. The Future Awards immediately sets you apart from the competition, and gets the undivided attention of various markets. Because it is so popular yet taken seriously, it positions your brand as a forward thinking brand with the interest of the country at heart.
2. The pre and post-event hype for the event will, as usual, be massive – as TV presenters, radio presenters, producers, publishers and others will be plugging the event and the partners continuously before and after the event. And of course our wide network of TV, radio, newspaper, magazine and internet Official Media Partners.
3. TV Transmission: The event will be a televised event that will be broadcast after the day – on HiTV channels and the major Nigerian TV networks, who are already our media partners. There will be huge media and publicity build-up for the broadcasts of the event, which will bring continuous feedback for the brand. By broadcasting a properly edited and effective show post-event, we give more value to the brand and attract more segments of the market so that, in essence, you get the value of two sponsorships for one.
4. In terms of direct Return on Investment, The Future Awards reaches millions of people yearly – these are figures that can be independently measured and proven. Through the Town Hall Meetings, the voting (people created countless yahoo/Facebook groups last year and many also held voting parties from Abuja to the UK), amongst others – our impact is huge and translates into a huge market for your brand.
5. We will also be able to deliver to your brand a database of youth associated with all the platforms and spin-offs for this event, and you will have access to our youth network – which will be information that your brand can employ for its other marketing plans.
6. The Future Project has institutional backing from government and international institutions like the World Bank and the Federal Ministry of Youth, so in identifying with this platform, you are also working with recognised institutions that can add extra value to your brand and its visibility.
7. Because the project lasts all-year-round, it has shown an amazing capacity to hold the attention of its target indefinitely, including with the post-event tours. It makes news continuously – so your brand continues to reap the benefits of its sponsorship all year round.
8. We will offer a prominent on-stage visibility for your brand representative during the event.
9. The programme of the event will be flexible to accommodate any activity specifically for your brand positioning since there are various branding platforms: invitations, banners, brochure, advert slots on the projector screens, souvenirs, amongst others. There will also be windows for strategic product placement.
10. In one sponsorship, you are able to get two benefits: 1) you to associate your brand with some of the coolest young people in the country and with the hippest entertainment platforms in Nigeria, 2) whilst still being seen as involved in strong Corporate Social Responsibility.
11. Partnering with The Future Awards means you are partnering with a range of very popular projects that continue all year round and that are all popular with various markets, especially youth. This is Nigeria’s biggest youth platform in terms of size, impact, reach, respect, alliance … in every material respect. It is a formidable, enduring brand.

HOW YOU CAN COME IN

FULL SPONSORSHIP

(This will include the following platforms which are directly linked with the Awards: The Launch Event, The Nominees Ball, The Town Hall Meetings, Get Your Green On!, The Winners After Party)

Benefits: Event name attachment e.g. ‘The Future…powered by ABC, Website re-designed with brand logo very dominant [on every page] and hyperlink to Brand’s website. Full Publicity- pre and post event (Billboards, Posters, TV/radio promos, Newspaper/Magazine adverts etc, prominent mentions on TV/radio appearances), Brand logo dominant on Banners, Invitations, Brochures, Branded promotional gift packs, Full Venue branding, Full advert slots for TVCs during Live transmission [if possible], adverts and special messages from projector screens in the auditorium during the event.

*If you desire any of the other spin-offs not directly connected with the awards, especially the post-event, those can also be discussed separately.

PART/CO-SPONSORSHIP

(This will include the following platforms which are directly linked with the Awards: The Launch Event, The Nominees Ball, The Town Hall Meetings, Get Your Green On!, The Winners After Party)

There’s no name attachment here, no logo on invitation, and website is not re-designed to suit brand. Everything else as above is intact.

COST UNDERWRITING

Your brand can choose a set of requirements to sponsor i.e. deciding to pay for the Hall, or for the Stage or for the banners, or the souvenirs, or the road shows etc. In this case, the brand gets full branding of the specific requirement underwritten, as well as mention in our publicity material.

BRAND ATTACHMENT

(This will include the following platforms which are directly linked with the Awards: The Launch Event, The Nominees Ball, The Town Hall Meetings, Get Your Green On!, The Winners After Party)

Benefits: Brand logo on Website, Billboards, Banners, Posters, Handbills. Brand logo flash on TV promos and Radio jingles, Brand name and logo on Newspaper and Magazine adverts. Venue branding – Brand logo present in Brochures, Brand logo flash and message scrolled on projector screens in the auditorium during the event and on screens…

AWARD ENDOWMENT

To endow an award in a related field or area of interest, you enjoy:

Credits on Website and Brochure, Special interview (if desired) to be transmitted just before the presentation of the award via projector screen

EVENT BRANDING

This means your brand will get full visibility at the event. Banners, logo on brochure, promo running on the projector screen, branded t-shirts, and logo on website. The secondary advantage of this is that TV cameras at the venue will capture banners, etc.

BROCHURE

Placement of adverts in our first-of-a-kind brochure to be distributed not just at the event but to an impressive list of individuals; is necessary. This year’s brochure will be a diary booklet and is sure to be a treasured possession all year long.

DEVELOPMENT PARTNERS (Depends on the Partner)

This involves supporting the event in a manner of your choice without expecting any specific brand value in return.