Best Use of Goodwill:
(Whilst we intensely admire those who have been able to do well in spite of their disadvantaged backgrounds, we also appreciate those young people who have been able to use the fame, acclaim, success, popularity, achievements of their parents/family to achieve something great either for themselves or for their society. Children of accomplished and/or famous Nigerians who have used their parents’ name wisely and effectively for positive ends – but there must be an active engagement with the Nigerian environment.)

Full name: Dumebi Samantha Agbakoba
Date of Birth: 01/12/1983

What does she do: Student in Bristol, UK studying Business Administration majoring in Management.

Achievement in past one year: Set up an NGO for youths, where they can voice our opinions and ideas about Nigeria. It is set up for youths all over the world to join. They have hosted a charity ball in Bristol earlier this year to create awareness about Do Sumthing Positive Nigeria (DSPN). Another one is to hold on the 24th of December in Lagos.

Use of Goodwill: Taking advantage of family name and network of friends to get people to contribute for charity as well as getting apathetic young Nigerians to get interested in the conditions in the country

Other info: She choreographs and coaches students for fashion/talent shows: the most recent show being the University of West of England Afro-Caribbean Society for a Cultural night to mark Black history month. Previously worked part-time with Royal Bank of Scotland Insurance and Orange (Telecomms)

Why we chose her: Dumebi started the culture of using goodwill for charity that a lot of other ‘silver spoon’ children in Fusion Nigeria, TELD and Utopia are now replicating.

Full name: Jennifer Oghosa Obayuwana
Date of Birth: 23rd May 1981

What does she do: Day to day operations of Polo Limited - financial analyses, statements, rationalisation
Achievements in past one year: Financial controls in Polo boutiques.
Use of Goodwill: She has propelled the company into engaging with young entrepreneurs, and donating to many causes to encourage the youth “since it is still difficult to get any help from the State”.
Awards: Laudander Award for exceptional work in British history
Other info: She started working with the company since she was very young but joined fully as ED after gaining her Master’s Degree this year. She designs fine jewellery in her spare time

Why we chose her: Employing her influence within the organization to reposition it as friendlier to a younger market

Full name:Tosin Dekalu
Date of Birth: 17th of June 1976

What does she do: Owns a shoe repair (also repairs suitcases and most leather accessories) & key cutting company, which also offers home/office services.
Achievements in past one year: Opened own business i.e. Lady Cobbler & Co. Nig. Ltd. which entailed finding the perfect location, staffing, sourcing for authentic materials in the local markets & abroad. Being able in a matter of months to generate impressive publicity, especially in a line of business not usually operated on such a major scale, and winning back old customers of the brand
Use of Goodwill: By channeling the publicity that was already there (because of the name Lady Cobbler) towards the business thereby creating awareness and information on the services offered and the location
Challenges: “Finding experienced, reliable & honest staff to share my vision, authentic materials in the local markets & earning the respect of customers/individuals in a male dominated industry”
Other info: Worked with Zenon Oil, Food Concepts, Econet(Celtel) & Bond bank(Skye bank). Intends to go into shoe manufacturing for the masses, wristwatch repairs, dry cleaning & eventually start a training programme for those with interest in this line of work in the near future.
Why we chose her: She typifies this award! Employing the enormous goodwill that her mother had when she first started Lady Cobbler and then reviving the brand with gusto!

Full names: Seyi Tinubu, Luqman Edu, Emeka Okocha, Dotun Adebayo
Ages – from 18 – 22

What they do – Students in the UK and US, and run a charity organisation called TELD

Achievements in past one year: Establishing TELD and getting their parents/family friends to raise up to 20million for the less priviledged in Lagos State. Organising a charity football match that attracted the likes of Governor Bola Tinubu and former Governor Niyi Adebayo

Use of Goodwill: Getting together and deciding to employ their famous names towards getting not just their parents but the network of very powerful friends and relatives to raise money for good causes in Lagos state and also ensuring massive publicity for their causes

Why we chose them: These group of young people have some of the wealthiest parents in the nation, and deciding so young to focus attention on those who are usually ignored by their class and taking this cause so seriously impresses us

Full names: Maria & Marita Ayodele
Ages: 20 and 22

What they do: Students in the United States and run the Nigerian arm of the Students Against Destructive Decisions (SADD)

Achievements in past one year: Running at least three talent hunt shows within the year to focus the minds of young Nigerians on positive pursuits – one was held earlier in the year, the other middle of the year and the next one holds on the 11th of January at the Muson Center

Use of Goodwill: Employing their mother’s name, Quincy Ayodele, towards ensuring publicity and credibility for the initiative, also exploiting her network of friends and then making sure that whilst they are in school, the mother continues flying the flag

Awards:
Finalist, The Future … Award for Best Use of Goodwill 2006
Nominee, The Future … Award for NGO of the Year 2006

Why we chose them: Pretty obvious – the seriousness with which the Ayodele Girls go on the SADD drive is truly inspirational; and they have been consistent