MEDIA DELIGHT
Even without a big budget and major sponsorship, “The Future…” Awards has managed to get much more press interest and coverage than almost any other award – the media loves the event! The credibility of the process, the range of people associating with it, its concrete positive value to society, its practical impact, and the fact that it for young people and well respected at the same time have conspired to make sure that the media feasts when “The Future…” Awards is around.
There is no media house that didn’t either carry a story or conduct an interview about the Awards before the event, and then it is on record that when it comes to the wide range of media that covered the 2007 edition, The Future… Awards is in a class of its own!
Unlike other awards that perhaps only entertainment writers report, “The Future…” Awards is so much different: entertainment reporters, IT reporters, education reporters, advertising reporters, gossip columnists, business reporters – every single newspaper and magazine beat covers this event, every kind of TV show covers it. From Reuters to Mnet, from the NTA Network News to Silverbird Entertainment News, from Soundcity to Cool FM, Thisday to Daily Trust, TELL to City People, True Love West Africa to to Hints Complete Fashion, everyone wanted a piece of this action!
Which is why unlike with other events where only people in certain sectors or only certain classes of people hear about them, EVERYBODY – old, young, from every sector and every class - pays attention to this one!
