RedSTRAT - a first of its kind - is a strategic communications company, primarily targeted at the youth market. It involves the whole gamut – with an emphasis on PR and events, and being an ideas think-tank for brands.

Within our creative reach however is also media planning, media content provision (print and electronic), youth resource and trend management.

RedSTRAT’s mission is to work with brands/organisations towards taking maximum benefit of their brand advantage to connect effectively with the youth segment of their market – in a way only we are capable of.  We branch into other markets, however we’re more interested in connecting brands with the youth market and evolving strategies and concepts that capture the hearts of young people.

Apart from this, we also have rare experience in managing brands targeting other markets, but run by young people.

In a nutshell, RedSTRAT is a group of the young and the young at heart, with key experience in media and advertising, that keenly understand young people; their needs, their wants, their current raves and craves. We understand the way young people’s minds work, are tune with their desires and therefore are able to meet them adequately.