RedSTRAT is a strategic communications company, primarily targeted at the young and the young at heart, as well as a youth resource agency. Through a keen and consistently correct understanding of young people, their needs, their wants, their current raves and craves it is able to connect with them effectively.
It involves the whole gamut – with an emphasis on PR and events, and being an ideas think-tank for brands. Within our creative reach however is also media planning, media content provision (print and electronic), youth resource and trend management. RedSTRAT’s mission is to work with brands/organisations towards taking maximum benefit of their brand advantage to connect effectively with the youth segment of their market – in a way only we are capable of. We branch into other markets, however we’re more interested in connecting brands with the youth market and evolving strategies and concepts that capture the hearts of young people.
Our combined experience includes work with True Love West Africa, Bank PHB’s The Apprentice Africa, the Hennessy Artistry Party, Close-Up Salsa Challenge, the Canadian Broadcasting Corporation, Mnet, Common Ground Productions, Nigerian Television Authority, the Nigerian Air Force, Storm Media Group, Sleek Media, Farafina, Inspire Africa Media, Henry Alex Duduyemi Memorial College, House of Tara International, amongst others. We have also been consultants to the Federal Ministries of Youth and Tourism, and have partnered the British Council, LEAP Africa, the Lagos Film Office and the Fate Foundation. Other clients have included Celtel Nigeria, MTN, Ericsson, Virgin Nigeria, First Inland Bank, Skye bank, Miccom Golf Resorts, YDx amongst others – with work spanning brand communication, public/media relations, editorial consultancy, publishing, television production, events management, amongst others.
RedSTRAT has also consulted for a choice mix of youth brands and events including the United Nations Information Technology Service (UNITeS), Guardians of the Nation Int’l (GOTNI), The Applause Magazine and Harambee. The firm also was a consultant to the House of Tara 10th Anniversary celebrations, amongst others.
Awards and recognitions gotten by and for RedSTRAT include the Leap Africa Youth Leadership Award, recognition as Young African Leaders by the Africa Business Forum (2007), the Inside Out Award for exemplary commitment to positively affecting society (2009) and recognition of one of RedSTRAT directors as a Nigerian Youth Leader by the United States Government for work done with The Future Nigeria Project (2009).
Apart from the work it does for brands/organisations, the ideas under RedSTRAT include Sons & Daughters(Sunday THISDAY), Rubbin’ Minds (Channels TV), Patito’s Guys (youth version of Prof. Pat Utomi’s show, Patito’s Gang), Young & Nigerian (Guardian Newspapers), Emilia’s Youth Talk (NTA), Rubbing Minds (monthly event), “Y” Reloaded (The Applause magazine), STRAT 20-20, The ENGAGE Series (interactive fora between young people and government/politicians/agencies) and of course, the hugely successful “The Future…” Awards -Nigeria’s biggest youth event.
The success of these ideas and their amazing popularity amongst young people and the Nigerian public is a pointer to just how effective RedSTRAT communication strategies are – and how successful any partnership with our brands will be; these include:
- The Future Nigeria Project
- Red Platforms
- External Services
For The Future Nigeria Project, CLICK HERE
For the Red Platforms, click on the specific platform on the home page
