RedSTRAT is a leading strategic engagement company – with an emphasis on media relations (including new media), editorial consultancy, events, original content and brand management. (The full range of our creative competence and service offerings can be found in the ‘Our Services’ page.)
RedSTRAT’s strength however lies in its specialised subsidiaries, which include RedSTRAT Communications, RedSTRAT Youth, RedSTRATDigital and The Future Project, which is our development/corporate social responsibility arm.
These mutual support subsidiaries are coordinated for the clients’ benefit through a broad structure, which functions to cater for all the company’s divisions. Each subsidiary is also managed and run by well respected experts in the field, plus a superstructure of sought-after consultants.
This means that clients coming to RedSTRAT are able to take advantage of its long range of competencies, and an integrated strategy, giving maximum value for money. It also ensures that brands/organisations are able to come to RedSTRAT as a one stop-shop for all their public communication solutions.
These brand extensions have led to RedSTRAT’s strong presence in 6 states spread across the Nigeria’s geo-political zones, as well as in Ghana, South Africa, the United Kingdom and the United States.
Clients have included Zain Nigeria, MTN, Ericsson, Virgin Nigeria, First Inland Bank, Skye Bank, NLNG, Miccom Golf Resorts, and others. Our combined experience includes work with True Love West Africa, Bank PHB’s The Apprentice Africa, Hennessy Artistry Party, Close-Up Salsa Challenge, Canadian Broadcasting Corporation, Mnet, Common Ground Productions, Nigerian Television Authority, Nigerian AirForce, Storm Media Group, Farafina, Inspire Africa, Henry Alex Duduyemi Memorial College, House of Tara International, and others. We have also been consultants to the Federal Ministries of Youth and Tourism, and have partnered with the British Council, LEAP Africa, Lagos Film Office and Fate Foundation.
Apart from the work we do for brands/organisations, RedSTRAT also has its own media and event platforms that brands can take advantage of to reach their target publics. These include Baseline (Thisday Newspapers) Young&Nigerian (The Guardian Newspapers), Rubbin’ Minds(Channels TV), Patito’s Guys (youth version of Prof. Pat Utomi’s show, Patito’s Gang), The Red Reception (a quarterly event to celebrate high-achieving youth), The ENGAGE Series (interactive fora between young people and government/politicians/agencies) and of course, the hugely successful The Future Awards, which is reputed as Nigeria’s biggest youth event.
The success of these ideas and their consistent popularity amongst targeted sections of the Nigerian public is a pointer to just how effective RedSTRAT communication strategies are – and how successful any partnership with brands will be.
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